Participant Info

First Name
Last Name
University of La Verne
Website URL
Consumer activism and boycotts, 20th century social movements, labor history, Chicanx and Latinx history
Additional Contact Information

Personal Info

About Me

My research focuses on consumer culture and coalition-backed activism in the late 20th century United States. In particular, I am interested in movements rooted in the American West, which have brought together labor, Chicana and Latinx, queer, feminist, and Black activists and organizations. My first book, Brewing a Boycott, details a decades-long movement that did just this — in service of a multi-decade boycott on Coors beer. Targeting the company for allegations of anti-unionism, discrimination, and far-right politics, activists and boycotters built a vibrant and lasting consumer movement (1950s-1990s). My current research examines radical activism in support of (and in coalition with) people experiencing homelessness in the 1980s and 1990s.

I currently live in Los Angeles and work at the University of La Verne, where I teach courses in US history, Latinx history, social movements, and historical methodology. I also serve as the Director of Honors and Interdisciplinary Initiatives. I received my Ph.D. from Yale University in 2016 and B.A. from the University of Notre Dame in 2009.

Recent Publications

Brewing a Boycott: How a Grassroots Coalition Fought Coors & Remade American Consumer Activism. Chapel Hill: University of North Carolina Press, May 2021.

“The Goya boycott is something much more than cancel culture,” The Washington Post, July 16, 2020.

“‘Hardhats May Be Misunderstood’: The Boycott of Coors Beer and the Making of Gay-Labor-Chicana/o Alliances,” Pacific Historical Review 89, no. 2 (May 2020): 264-296.

“‘Shouldn’t You Be Boycotting Coors?’: Ephemera, Boycotting Counterpublics, & The Campaign Against Coors Beer,” Radical History Review, no. 134 (May 2019): 142-167.

“‘Mexico, At Our Very Door’: Prohibition-Era Brewing in the US-Mexico Borderlands,” Journal of the West 55, no. 2 (Summer 2016): 21-28.

Media Coverage
Country Focus
United States
Expertise by Geography
United States
Expertise by Chronology
20th century
Expertise by Topic
Capitalism, Labor, Politics